Interbev Business Strategy is a company that offers security during food and beverage import and export negotiations. We support our customers from market research to marketing their products.
We have strategic partners in providing statistical data, importing and distributing products and monitoring sales teams.
We work hard to validate information via research and knowledge of the active market, helping companies achieve success in Brazil and abroad.

Brazil

Is currently is today the most attractive wine market in the world, according to studies by Wine Intelligence. This status is partly due to an increase in the wine-drinking population, which now comprises 32 million adults who drink wine once a month, as compared to 29.7 million in 2016.

World

In recent years, we have seen an interesting global trend: more consumers around the world claim to be interested in wine; at the same time, general knowledge about it - such as grape varieties, styles and producing regions, is in decline. In other words, we are seeing the emergence of an audience that consumes wine considerably but wants to know little about it.

Wine consumption in Brazil

Consumption

Sparkling wines continued to grow globally, driven by consumer markets such as Brazil, China and Canada.

Branding

Is critical in the food and beverage category, as branding is a way to simplify complex decision making. The “mark” on the label may even include descriptive information - such as grape varieties and regions - but what is increasingly important is to provide visual cues that generate trust, recognition and are pleasing to the consumer's eyes.

Trends

In countries such as the United States, the United Kingdom, Australia, and Germany, more consumers are adopting a healthy lifestyle, exercising more often, and seeking a balanced diet. In this context, low alcohol and non-alcoholic beverages are gaining ground over other traditional options.